Our story

The Online Beauty Store (TOBS) aims to help create skin that is healthy from within and enhanced naturally from the outside.

TOBS is the UK authorised stockist of the leading brands Poppy Sloane Cosmetics and Skin & Wellbeing nutritional supplements.

We offer some of the most advanced, sophisticated solutions to makeup, and have developed an extensive lineup of key cosmetic products that underpin most ladies’ makeup bags.

Luxury Products

Our passion for real beauty means that we’re always searching for the most innovative products. We are constantly scouring the globe for the latest beauty break throughs that you’ll love to use.

As well as using our global connections to bring you products and brands from around the world, we are a British based company with a strong devotion to promoting our home grown brands.

We not only source products from the brands you know and love but also from the newest niche and soon-to-be cult brands you’re sure to fall in love with.

We only purchase products directly from the brand manufacturers or officially authorised distributors. This ensures that all our products are 100% genuine and consist of the highest quality.

Luxury Experience

At The Online Beauty Store Ltd we strongly believe that our customers are our greatest assets. That’s why we vow to deliver the highest level of customer care and reward your loyalty every time you shop with us.

Our website has been designed with you in mind. We have strived to make it easy for you to find the products you love as well as discover new brands you should definitely try. Let us recommend products for you to consider as well as show you what other customers have bought. All with the aim of giving you a luxury shopping experience.

Expertise

There’s always something new to learn in the beauty world and our experts regularly attend training sessions with the leading brands so we can recommend the best products for you.

We constantly place product news and reviews on our blog or social media links giving you the professional techniques to try out for yourself.

Research and Development

We are developing our own formulations in order to bring new, innovative products to market.

We only purchase materials for our own brands from UK manufacturers and never test on animals. This ensures that all our products are 100% British and are of the highest quality.

Research

Develop

Launch

Thinking out of the box

No more trawling through pages of products with little information about them. With our in depth brand editorials, product reviews and interviews with beauty insiders we take you to the very heart of the beauty industry.

Our timeline

Sep 2014

Product development

Poppy Sloane mascara in development
Sep 2015

Poppy Sloane Très Chic launched

Très Chic Plus in development
Sep 2016

Poppy Sloane Très Chic Plus launched
Feb 2018

New Shop Design

TOBS new shop launch scheduled for April 2018
11 Mar 2018

New shop launched